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This web page east-kitchen.com has the following on the web site, "I want to make Asian food cooking easy." We saw that the website also said " For anyone to cook anywhere in the world." It also said " Mr Smith Taweelerdniti East Kitchen Product Designer. From the designers experience when living in the USA, he found that most Asian products were not designed for Westerners to cook easily. Every products used the mindset Inside Looking Out, meaning that Designed by Asian for Asian in the way that Asian will use it and push it out to the world. Brought from India by the British, Curry or Kare was."